ABBA’s Björn Ulvaeus Explains His New AI Project

Elifnaz Yuksel

ABBA’s Björn Ulvaeus recently revealed a new collaboration he will make with YouTube and Universal Music. Björn gave details of the project and shared his expectations:

“While some may find my decision controversial, I’ve joined this group with an open mind and purely out of curiosity about how an AI model works and what it could be capable of in a creative process. I believe that the more I understand, the better equipped I’ll be to advocate for and help protect the rights of my fellow human creators.”

Along with Ulvaeus, musicians like Rosanne Cash and One Republic’s Ryan Tedder, and producers like Louis Bell, Anitta and D4vid will be working on this AI project.

Björn recently shared his thoughts regarding the AI usage in music production, telling that he expects companies will look out for musicians:

“[AI] is a fantastic tool, it will be the most fantastic co-writer you will ever have. But on the other hand, these AI models will be training on music that people have written, right? I don’t know if it’s too late, but certainly, we have to fight for the writers of that music so they get remunerated in some form or other.

Hopefully, these big companies will be good guys. And I think some of them want to be on the side of the creators, rather than against [them].”

You can read the further details about the project here.

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