Allegra Versace: Unearthing The Style, Personal Life, And Net Worth Of Versace Heiress

Elif Ozden

Allegra Versace Beck, a notable figure in the fashion industry, combines her roles as a Versace heiress, a fashion enthusiast, and an aspiring actress. As the niece of the world-famous designer Gianni Versace, she has inherited a major share of the Versace business.

Allegra’s Fashion Sense


Within the realm of fashion, Allegra’s style is evident in her work. She played a significant role in the Versus Versace AW18 ‘Against the Expected’ campaign, where her preference for bold, black, and white checkerboard prints dominated. She is also known for her interest in vintage fashion, often gravitating towards Victorian or ’60s pieces. Her approach to style is one of balance, mixing vintage pieces with more contemporary elements.

In a 2007 interview with Harper’s Bazaar, Donatella said that Allegra’s interest in fashion comes from family:

“She grew up with discussions of fashion and style. When she was little, it was all she heard me, and Gianni talk about.”

Donatella then claimed:

 “Allegra has a good eye for vintage.

Upon hearing this, Allegra revealed that it’s her mother who tries to alter her vintage fashion designs with a modern touch:

“My mother will see it and say, ‘Make that more modern.’

Regarding her personal style choices, Allegra has expressed a belief that confidence plays a vital role in perceived attractiveness. In the same interview, she said:

“A lot of people would say sexy is about the body, but to me, sexy is a woman with confidence. I admire women who have very little fear.”

Beck’s Personal Life


Allegra’s personal life is characterized by discretion and careful management of her public presence. According to a former employee of Versace’s Milan headquarters, it’s because she suffers from body dysmorphia related to her past struggles with an eating disorder:

“If Allegra sees her own photos or sees herself on TV, she loses her mind. She’s got body dysmorphic disorder. They say she has a job working with the company, but she’s not really running anything at Versace.”

Donatella, on the other hand, says she tried to protect Allegra until she was 18:

“I have tried to protect my children from the spotlight. Until Allegra was 18, particularly. Then — and now — she’s not the kind of person to show off. She could be showing up in the newspaper as much as she wants. But she wants to be her own person, not ‘daughter of’ or ‘niece of.’ It’s hard to grow up the way I grew up, in the public eye. It’s a big family name to compete with.”

Allegra then said she often uses the surname ‘Beck,’ indicating an intent to establish an identity separate from her famous last name:

“Hollywood is not really my world. I don’t tell many people my last name. I go by Beck more than Versace.”

Beck divides her time between fashion-centric cities like Milan, New York, and Los Angeles. While studying, she chose Los Angeles for its relatively quiet atmosphere:

“I’ve found it easier to go to school here in L.A. It’s less distracting. If I’m doing something, I tend to do it in a concentrated way.”

As reported by Harper Bazaar, Allegra spends her free time in more low-key activities such as cycling on Venice Beach and studying. Versace regularly keeps tabs on the family business, fulfilling her responsibilities as a major shareholder.

Allegra Versace’s Net Worth


Allegra’s net worth is substantial, estimated to be around $800 million. Her financial status is largely due to the 50% share of the Versace empire she inherited from Gianni Versace, who was murdered by Andrew Cunanan outside his Miami Beach mansion in 1997.

As reported by New York Times, a family source said her uncle’s murder had a tremendous effect on Allegra:

“[She’s] stunted in childhood, will never develop. She is unlikely to ever function as an adult. This is the effect that Gianni’s murder had on her.”

Looking through her life story, Allegra Versace Beck is a prominent figure within the fashion industry. Her distinct style and personal approach to life and fashion display an effort to balance her family’s legacy with her own identity. As such, she exemplifies the modern young woman who balances tradition with individuality in their pursuit of success.

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